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"Copywriting is about telling a story. Story is what connects us, engages our empathy and moves us to action. Ad copy, branding, commercial scripting, jingle lyrics, even one-word taglines, must tell a story."
- Stan Peal



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ad copy  ●  video scripting  ●  web content  ●  social media  ●  event scripting  ●  branding

2007 Golden Addy Winner
Best of Show
- Charlotte Ad Club, AAF -

"His work is at times funny, at times poignant, and always creative. It's a delight to work with such a professional." 
- Mary Tribble, Tribble Creative Group

Stan's Resume
 

Writing Samples:

Video Content/Production
Commonweal Theatre
Charlotte Checkers Commercials 
NASCAR Diversity Training

space :-)

Event Scripting
Junior Achievement Business Hall of Fame
ASC Celebration of Creativity

Print Ad Copy 
GE Antares (pdf)
Patterson Pope (pdf) 

Special Event Lyrics 
Levine Children's Hospital Grand Opening
Carolina Thread Trail Capital Campaign Kickoff


"Excellent work, and a quick turnaround."
- Lisa Gray, Charlotte Trolley Inc.

Affiliations and Honors
Golden Addy - Best of Show (TV Campaign) Charlotte Ad Club
Golden Addy - (TV Local :30 and Campaign) AAF 3rd Dist.
Recipient Alfred P Sloan Foundation Commission
Recipient NC Arts Council Regional Artists Grant
Jerome Foundation Residency, Commonweal Theatre, MN
Member Dramatists Guild of America


Previous Clients

Tribble Creative Group
(BB&T, Compass Group, Pride Communications, Levine Children’s Hospital, Parker Poe)

GoodWordsRightOrder
(Speedball Inc., Patterson Pope, GE Antare, TriVantage)

Greenspon Advertising
(Charlotte Checkers Hockey - Addy Award Winners)

EAW Productions
(Belnavis & Assoc./NASCAR)

Charlotte Trolley Inc.
Arts and Science Council (ASC) of Charlotte-Mecklenburg
Charlotte Observer/Knight Ridder
WTVI, Clariant Corporation

"Far and above everything we expected."
- Rick Fitts, Tribble Creative Group